Answer: Hold a soccer tournament and bribe them with World Cup tickets.
Tom and Jabulani organised a soccer tournament for 8 local teams. About 1000 people came to spectate. At a certain point in th
e days procedings, the ARV cousellors did some HIV education. Throughout the day, several stations were available for testing. And Athini spend most of the day shouting "testa! testa!" through the microphone (which roughly translates as test). Every person who tested got to put their name into a lucky draw to win one of 3 prizes of 2 tickets to a World Cup game in P.E. plus transport and spending money - an opportunity of a lifetime!
The Zithulele Hospital team (blue and white) did very well, winning the semi-final and coming 2nd overall in the tournament.
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